Designs of three custom glass jar packages and a small bud, with three Adcann awards listed underneath.

 

Bringing the good stuff to the true connoisseur.

 

The Craft of Cannabis

Top Leaf was one of the few well-known brands from the legacy cannabis market. After legalization, they wanted to reposition the brand as the new “craft of cannabis”—premium weed for people who want only the best and are willing to pay for it. In a market where the product literally grows on trees, how does a brand not just stand apart, but stand above? 

Brand Strategy • Brand Development • Digital Strategy • Product Marketing • Photography Art Direction • Illustration and Iconography • Video and Animation • User Experience • Design and Development • Campaign Advertising • Environmental Design • Retail Design

Gold Top Leaf logo centered on a black background. The logo is a six pointed cannabis leaf, each leaf stylized to look like diamonds. The “Top Leaf” name is spaced out in all capitals underneath.
Animation flipping through 8 variations of packaging design on backgrounds of corresponding flavour elements that surround the jar, made of fruits, plants, and food.
Detailed gold icon illustrations of four product categories shown side by side on a black background. Each illustration creates a circular shape, with an intricate border around a central element.
Angled shot of two Caviar Cones triangle stand product cards. Card designs are gold and white on black, and the cards sit on a light grey background.
Twelve tin can packaging variations sliding back and forth, each with their own custom gold illustration.
Retail poster showing all components that go into making a Caviar Cone. A large wordmark is at the top, with hash, an oil dropper, dried flower, a grinded mixture, and an open pre-roll as the main focus, all on a black background.
Detailed black and gold illustration created for Instagram promoting the “Better in Black” Black Friday sale.
Holiday products photoshoot with candles, presents, ribbons, pinecones and snowflake cutouts all in black, sitting on a black background. Three glass jar products and four gold vapes are in the center, sitting among the black props.
Open laptop showing webpage with product details and photography.
Four black vape pens with custom gold designs lying on a black leather background.
Collage of swag items including an illustrated lighter, “Holy Rollers” t-shirt graphics, hats with a 420 badge, patterned black and gold socks, and branded experience journals.