A collage with large plants and colourful gems sit on a textured orange background, with a large Palmetto logo in the center. An AdRodeo award for best illustration is shown in the left corner.

 

Keeping weed weird in a wired world.

 

Good to go?

For a lot of companies, entering the legal cannabis market meant research and analysis and segmentation and consumer profiles and partnership agreements and SEO and KPIs and so on. But only Palmetto dared to ask: What about the not insubstantial percentage of people who just want to get high?

Brand Strategy • Brand Development • Digital Strategy • Product Marketing • Photography Art Direction • Illustration and Iconography • Video and Animation • User Experience • Design and Development • Campaign Advertising • Environmental Design • Retail Design

Animated Palmetto logo on an orange background. The Palmetto letters are angled in perspective so they’re shorter in the middle and extend taller outwards. A wide triangle sits underneath and a spiked shape animates outwards from the center.
Black iPhone sits on a textured ripped paper background. Instagram stories showing featured products on collaged pedestals with large gems are shown on the phone.
Mystical collage showing a variety of weird alien-like plants coming out of water on a bright fuschia background. Seashells, flowers, cacti, spiky orbs and planets are shown in various sizes and overlapping.
Animated version of retail poster. The “Jackpot” name is shown on top of a diamond light up sign, with odd plants and fruits expanding out from behind. An arrow extends from the sign, pointing to a big bag of weed.
Retail poster for Blue Rhino with a large angled pre-roll in the center. Paper cutout holes are made within the teal and orange background revealing flower and crumble that goes into the product.
Five circular strain illustrations are shown side by side. Each is made by digital collage, showing flavours and plants and stitched together with plant-like imagery to create a strange, ethereal essence.
Top down close up shot of six vape pens in alternating directions. Pens are blue, purple, black and white, with different textured illustrations on each.
Animation flips through three scenes with 3-4 large pre-rolls as the focus of each. Pre-rolls stand vertically, waving in the wind, with backgrounds showing the sea, space, and orange volcano-like mountains.
Ten prerolls arranged in a semi-spiral formation like they’re coming out from the center of the image. Each pre-roll has leaves, fruits, and odd elements appearing from behind. Product information is on the bottom right corner.
Three circular strain illustrations side by side. Each is made by digital collage, showing flavours and plants and stitched together with plant-like imagery to create a strange, ethereal essence.
A bold white question mark sits in the middle, travelling through a tunnel made of splat shaped paper cutouts with fruits, leaves, and peculiar elements.