The white The Norma Fund logo sits on top of a dark teal, abstract, background with intersecting diagonal lines and shadows.
 
 

A fund created by smart women united in their support for other women leaders.

 

Investing in women leaders.

The Norma Fund project is a brand identity framework for a fund that invests in publicly-traded companies with women CEOs. Working with the fund’s founders we translated their vision into a visual identity system that is women-focused and belongs in the world of finance. The project encompasses brand strategy and design, digital design, social media assets and other brand applications. 

Brand Development • Brand Guidelines • Illustration • Iconography • Digital Assets • Print Collateral • Social Media

A laptop sits on a white background, showing the landing page for The Norma Fund. A dark teal textured header reads “Investing in Women”, with information about the fund below.
A grid of horizontally shuttered windows are shown, edited to be monochrome dark teal, with the lighting and shadows creating a strong contrast of horizontal and vertical lines.
Phone sits on a neutral pink background, scrolling through the mobile website’s About page. Web page shows neutral but colourful graphics and monochrome photography, discussing the fund’s thesis, background, and impact.
Three logo variations are flipped through, with the full text version in white, on dark teal, then changing to brick red. In all text versions, the O is smaller with an underline. The last version shows a dark teal underlined O icon on neon yellow.
Two overlapping business cards are floating at an angle on a tan background. The front of the card shows the logo on a dark teal background, and the back has name, position and contact info in teal font on white, with the O icon in the corner.
Close up of iPhone on a white background with the mobile website on screen, showing a bar graph with red, pink and blue lines, showing returns by year.
A horizontal pattern animates in, with horizontal red, tan, and blue lines extending, small dots appearing, and lines extending again until pattern reaches from left to right.