Introducing legal cannabis to the health + wellness crowd.

A Modern, Natural Alternative.

When legalization arrived in Canada in 2018, Sundial went from being an unknown grower in middle-of-nowhere Alberta to a front-and-centre producer in one of the fastest growing industries in the world. To prepare, they needed an entire brand created from scratch—something that separated itself from a crowded pack in an entirely new market.

Brand and Market Positioning • Brand Development • Digital Strategy • Website Design • Product and Packaging Design • Illustration • Iconography • Video and Animation • Photography Art Direction • Social Media • Digital Advertising • Tradeshow Design • Retail Trade Assets

Angled shot of five cardboard cylinder shaped packaging designs, with three in front and two in the back on raised wooden platforms, with plants in the background. Each item is white with a large coloured circle with the product name inside.

Cylindrical packaging with “Citrus Punch” written inside a yellow circle sits in the middle of a white background, with palm leaves, lemons, and a beach towel scattered around.

Straight on shot of five vape pens with staggered heights, each in different colours with four of them having small floral patterns going from top to bottom. One vape pen has a white and light wood design.

Close up of iPhone showing an Instagram post of cylinder packaging with animated kaledoscopes using fruit and plant imagery. The iPhone sits on a teal background with a light floral pattern.

Top down view of two catalogs side by side. The left catalog is closed, showing the cover with a yellow jar on palm leaves and lemons. The right is open and flipping through a variety of pages with product photos and details.

Four iphones side by side showing Instagram stories, each with a single packaging sitting on a raised block and background of the same colour. The product series are at the bottom of each story in large white text.

A blue jar sits on a blue riser on the same coloured background. “Strawberry Twist” is written on the left with product details.

Angled shot of two branded tent cards. One card shows a blue vape pen on a raised blue block on the same coloured background. The second shows a yellow vape pen and packaging on the same coloured background.

Three illustrated posters side by side. Illustrations show summer scenes at the beach, pool, and camping, with a collection of related items like lemonade, sunglasses, plants and fruits. Promoted products and details are at the bottom of each poster.

White CBD bottle sits on a teal riser with illustrated monsterras on a teal background. Product details are shown in bottom left corner.

A variety of small colourful terpene icons expand in a bouncing motion and shrink out of view, sitting on a lavender coloured background.

A white gift is unwrapped revealing a box with a sticker saying “Give the gift of Sundial.” Inside the gift is a bottle of CBD oil. Gift sits on a white background with pine leaves, pinecones, and small gold stars.

A large screen shows a blue jar on a tall wooden riser, with holiday plants, pinecones, and a wrapped gift in the background. Product details are on the left.

Eight vapes and scattered holiday plants animate in one by one to create a wreath shape, with the campaign tagline revealed in the middle.