Animated graphic with bold black text on an red background that reads “Goodness by the bowlful.” To the right, an illustrated bowl of soup with a spoon emits steam and has two walking legs, giving it a playful, character-like appearance.

Brothy, chunky, soupy goodness by the bowlful.

Delicious and healthy food made daily with local, fresh ingredients.

Soupa, a new lunchtime cafe, came to us with a vision to create a unique brand identity that would set them apart in a competitive market. They wanted a fresh, vibrant, and approachable look that reflected their focus on wholesome, flavourful food with a specialty in, you got it- soup.

We worked closely with Soupa to design their brand from the ground up, crafting a custom logo, carefully selected colour palette, and a distinctive typography style. Our team also provided copywriting, food photography, and custom illustrations and animations that brought their story and offerings to life. The final touch was building a user-friendly website that seamlessly showcased their menu and message.

The result? A brand that captures the essence of Soupa Cafe—welcoming, nourishing, and fresh.

Brand Development • Brand Guidelines • Illustration • Animation • Copywriting • Photography Art Direction • Social Media Assets • Website Design & Development

Beige paper food bag against a peach background, featuring bold black text reading “SOUPA” and an illustration of three smiling people carrying a large baguette. A red circular sticker with a minimalist soup bowl drawing seals the top.

Animated grid of colorful tiles, each displaying the word “SOUPA” in bold, all-caps font. The background and text colors shift across a retro-inspired palette, including shades of orange, yellow, blue, green, brown, and pink.

Colourful top-down image of six bowls of soup on a bright yellow background, each featuring a different variety with visible ingredients like mushrooms, corn, beans, or herbs. “Local,” “Fresh,” and “Delicious,” graphics are overlayed the image.