Close-up of a spiral-bound memory book titled “The School Memories Book” with embossed gold lettering on a textured sage green cover. In the bottom right corner, a whimsical yellow line illustration of a squirrel holding a bouquet of flowers.

A beautiful way to collect & recollect what matters.

 

School Memories Book.

MaVie, a brand new company focused on helping busy parents capture their kids’ most meaningful school moments, approached us with a blank canvas. From naming to visual identity to product design, they needed an entire brand built from the ground up.

We began by crafting a unique brand name and logo that embodied their vision and resonated with their target audience. Next, we designed a complete brand identity, including a product logo, messaging, colour scheme, custom illustrations and typography that reflected the warmth and sentiment of their product. Our team also developed custom page layouts for their initial product offering, along with a website layout, photography style guide and social media assets that communicated MaVie’s story.

The result is a cohesive and engaging brand that speaks to MaVie’s core values of preserving cherished memories and establishing a strong connection with their audience.

Brand Development • Illustration & Iconography • Product Design • Copywriting • Photography Art Direction • Social Media Templates • Website Style Guide • Brand Guidelines

Two-page spread from a children’s memory book. Both pages include spaces to record details such as grade, teacher, activities, what was learned, a photo, a signature, and future aspirations.
Seamless pattern featuring hand-drawn white outlines of oak leaves and acorns on a warm mustard yellow background, creating a whimsical and nature-inspired design.
Promotional graphic with a cream coloured background. At the top is the MaVie logo, under is a subtitle “THE SCHOOL MEMORIES BOOK” and text “A beautiful way to collect & recollect what matters.” And a yellow line drawing of flowers.
A horizontal row of six pastel-colored circles on a soft off-white background. The colors, from left to right, are: warm terracotta, golden yellow, pale cream, muted olive, soft sage green, and light dusty blue—forming a gentle, earthy palette.
Illustrated bookplate with a soft cream background and golden yellow line art. The top reads “THIS BOOK BELONGS TO” above an oval frame bordered by blooming flowers and a singing bird perched on top. Bottom left text reads “THE SCHOOL MEMORIES BOOK,”