Looping animation of brown cinnamon toast crunch pieces gently floating against a solid blue background in a scattered pattern. A milkshake with cinnamon toast crunch on top drops in from above.

A sustainable approach to fast food.

Big Wheel Burger’s commitment to “Real.Food.Fast” is apparent in everything they do.

Devoted to sourcing local ingredients, environmentally friendly practices and supporting their community, Big Wheel Burger is a sustainable take on the typical fast food joint. We collaborated to refresh and update interior signage, environmental graphics for a new location, employee training materials, packaging, social media marketing, advertising and more.

In-store Signage • Digital Menu Board Ads • OOH Ads • Training Manual • Digital Advertising • Social Media Graphics & Animations • Presentations • Take-out Packaging • Vehicle Wraps • Newsletter Templates • Internal Collateral

Four buttons on denim: three with question marks and one with a blue face winking.

Two illustrated training manuals titled "Welcome to Big Wheel Burger", one is labeled "Back of House Training Manual" featuring a kitchen scene with a team member holding a food box, and the other is labeled "Front of House Training Manual" showing

Animated graphic on a textured white background featuring playful text that reads “LONG WEEKEND VIBES…” followed by an illustration of the Big Wheel character floating in an inner tube drinking a milkshake

Illustrated Big Wheel Burger delivery van shown from both sides. One side features burgers descending by parachutes with the text "Canada's first carbon neutral fast food restaurant" and a QR code inviting users to join the rewards program for fries.

Three white phones on a solid blue background. Each phone has an animation. Phone on left contains a milkshake , middle phone a cheeseburger and the phone on the right has french fries with animating text that reads "It's Fryday".