A brand identity for an organization that cares about the future - everyone’s future.
Health insurance is hard. Getting a little help is worth it.
The Health Lit Pro organization has a big mission: to try and combat the sometimes crippling medical debt that U.S citizens face by helping young people learn about their healthcare and insurance options. The brand is positioned to be easy and helpful- providing quick and simple answers to complicated and confusing questions. The information is presented in a clear and approachable way, and the brand identity reflects this through its tone of voice, type treatments, colour palette, iconography and imagery.
