A tablet app that engaged Canada's hockey community coast-to-coast.

 

Undefeated on the road.

Hockey Canada marked their anniversary by taking 100 years of hockey on tour. We worked with them to develop a fun and informational tablet app to take with them, engaging fans on the road through rich, interactive content, and generated over 40,000 emails from people interested in learning more about getting involved with hockey in their communities. We developed and designed the experience including visual and user interface design, ui, illustration and interactive content creation.

Brand and Positioning Strategy • User Experience • App Design and Development • Illustration • Iconography

Three overlapping tablets are shown with different app screens. On the left is a custom hockey card on a wooden background, the center is a locker room tour, and the right shows the custom jersey making screen.
A tablet sits on an ice background with hockey equipment and skates in the back. The screen animates through the process of making a custom hockey card, allowing players to customize their players facial features, uniform, and card style.
A 3x3 grid of illustrated jerseys are shown on a dark wood background, showing nine different jersey styles from 1920 to 2014.
A full screen close up of the custom jersey making feature, allowing users to write their names on the back of jerseys.
The 360 degree Hall of Champions cover page, showing the room where all the trophies are stored. An “Enter” button allows users to explore further.