Large orange Palmetto logo with a mistletoe, nugs, and snow on top sits in the center. An orange knit sweater graphic pattern with weed leaves and cross stitching sits underneath. A Silver Clio award badge is at the bottom corner.

 

Delighting customers and rewarding fans.

 

Rad tidings we bring.

Palmetto’s mission to keep weed weird doesn’t stop during the holidays. The RADvent Calendar microsite brought a month of holiday cheer to loyal fans and interested newcomers with a daily dose of the strange and fun, including wallpapers, videos, playlists and other assorted digital oddities. Happy cannabis to all, and to all a goodnight. 

Digital Strategy • Illustration and Iconography • Video and Animation • UI Design • Experience Design • Design • Social Media • Campaign Swag

An iPad and iPhone on an off-white sweater background. The microsite homepage is on the iPad screen, showing the closed Radvent Calendar dates. The iPhone shows an announcement stating the start of Radvent.
Three pairings of amusing gift suggestions are cycled through, such as a vape cartridge with a 4’20” pancake stack, or some weed with a sidewalk shoveling coupon.
Conversation starters for holiday dinners written on ripped paper, such as “Are hotdogs sandwiches?” and “Who thinks we’re living in a simulation?”.
Top down shot of 6 iPads on a white knit sweater background. Screens show the reveal on each Radvent day, such as a playlist, cookie recipe, gift ideas, and how to make a snowman bong.
iPhone on orange weed leaf patterned knit sweater. Screen shows Radvent day where users unlock weed-themed holiday wallpapers.
Palmetto branded orange knit sweater with weed leaves and cross stitched patterns. Flips between two different angles on a tan background with a large teal star polygon.
A lit fireplace is surrounded by weed, with stockings on either side stuffed with gems and plants.