Designing around distraction.

 

One Tap is all it takes.

OneTap technology was built to prevent distracted driving long before device makers embedded similar features into their systems. It was an idea that mattered, but ideas must be communicated to succeed. OneTap needed an app interface people would be willing to use and a brand/message they’d want to rally behind.

Brand Strategy • Brand Development • User Experience • App Development • Website Design and Development • Iconography • Tradeshow Design • Marketing Collateral

The yellow One Tap logo animates in on a black background, with the letters fading in and a yellow circle outline quickly circling the text. The logo then fades out back to black.
A phone sits on a black background showing an activation screen with a yellow circle outlined button with “Drive” inside. Users can tap this button to start blocking notifications. “End Distracted Driving with #JustOneTap” is written underneath.
Five app screens are in a grid formation shot on a black background at an isometric angle. Screens feature maps, trip summaries, the activation screen, and the logo start up screen.
Three overlapping phones are shown on a white background. The first screen shows the activation screen, the second shows the logo start up screen, and the third shows a circle chart depicting 209 notifications blocked.
A laptop and phone sit next to each other on a black background. The laptop screen shows One Tap’s website homepage and the phone shows the app’s activation screen.
A 3x2 grid shows images from features on One Tap shared by local news channels. Five logos of news companies are on top, including Global Calgary, CTV News, Breakfast Television and Calgary Herald.
A zoomed in angled shot of a hand holding a phone showing 30 total notifications blocked. A cup of coffee is blurred in the background.