Taking customers on a journey through the looking glass. 

 

Buy the ticket, take the ride.

It’s important to know your audience, even if that audience’s particular unifying characteristic is their desire to, um… partake. The Palmetto Portal reimagined the classic choose-your-own-adventure style in a weird and wondrous way, letting fans of the brand discover different paths riddled with idiosyncratic jokes, curious illustrations and zany pop-culture bits. It wasn’t so much a microsite as it was a long, strange trip that proved sometimes the journey is the destination. 

Digital Strategy • Illustration and Iconography • Video and Animation • UI Design • Experience Design • Design • Campaign Advertising • Social Media

An iPad and iPhone on a light pink background featuring the microsite homepage and portal page. Both images shown are digital collages, with uncanny creatures, floral backgrounds and odd objects.
Overlapping tent card and poster with campaign illustrations and “Are You Good to Go?” taglines shown on a green background. An iPhone scans the QR code on the poster.
Top down shot of three iPhones each showing a dream-like, bizarre collaged landscape image with a choose your adventure style question and multiple choice answer.
A laptop shows a split screen design on the Palmetto homepage, letting users choose whether to see the retail site or campaign site. Laptop sits on a purple starry background.
An intricate grandfather clock in the center, its hands flipping erratically to different times. The background is a collage with lots of plants, green paper textures, clouds and bizarre objects with varying textures floating around.
A long wavy tentacle floats through space, passing dark purple galaxies and muddy coloured planets of varying sizes.
Top down shot of three iPhones side by side, each showing an Instagram story of a themed collage scene focussed on a peculiar object, with a small Palmetto logo at the bottom. Enthusiastic user comments are overlaid on top of the phones.
Top down shot of two iPads each showing different destination pages users could see at the end of their adventure. Each destination has its own theme: eerie, dark purple, rocky deserts, and pink field-like landscapes are shown.