A metal spatula-like tool on the far right side holds a scoop of rosin that drips down off the frame. It sits on a bright green background with outlines of the word “Grasslands” repeated in a pattern. “Grasslands” in the top left is filled in white.

A simple brand for simple pleasures.

The Grasslands is always greener.

Remember when weed was simple? Before all this talk of strains and cannabinoids and terpenes, we judged our grass by the only thing that mattered: is it any good? The Grasslands branding is simple and clean with just a touch of nostalgia, helping to reinforce the promise that the grass is good. Always.

Brand Strategy • Brand Development • Product Marketing • Art Direction • Video and Animation • User Experience • Web Design • Campaign Advertising • Social Media Assets • Retail Design

An iphone sits on a white background with the green outlined words “social” repeating twice. A green and white animation with the words “Ice Water Hash” animating down the frame, with a block of hash sitting in the bottom corner.

A block of hash sits on the bottom right corner on a white background. The outlined words “Sativa” and “Indica” create a staggered background, with each alternating with a green fill.

A block of hash sits on the bottom right corner of a green background with the words “It’s perfect for” animating down in four steps, each time with a different use: rolling, vaping, dabbing, sprinkling.

Two angled white tent cards are stacked on a green background with white outlined text “Print” repeated five times. The top tent card features two vape carts with the same repeated text style background, and the bottom card features Rosin.

Two overlapping product cards above two overlapping sell sheets. Each show products like bud, vape, hash and crumble on repeated text outline products with the name filled in the top left corner.