A new identity for a company that builds products with care, precision and pride.
Live Outside
All Things Cedar approached us to help them strengthen their position in the flat-pack outdoor furniture space. Things have changed since the company’s inception 25 years ago, and they needed a new brand strategy to keep up. We delivered a modern positioning strategy, a fresh brand identity, guidelines for their digital presence and Amazon A+ marketplace content. The result is a brand that celebrates its legacy of craftsmanship while reaching a new generation of shoppers.
